Saturday, February 19, 2005
From Bloomberg markets magazine:
Stronger signals at motorola by Jason kelly
Frost says Jobs has told him motorola should take a cue from ads that use "Hello, Moto" as a tag line and shortern the company's name. While a switch to moto isn't likely, frost says, motorola is approaching marketing more aggressively. He points to a deal with tennis star maria shrapova. In June, motorola marketing manager Oksana mindyuk watched as Sharapova upset serena williams to win the women's tennis championship at wimbledon, england. After the victory, sharapova tried and failed to call her mother in the U.S. on her cell phone, which was from a motorola rival. Within hours, mindyuk had arranged for a courier to send three motorola models to sharapova in the london suburb.
In august, sharapova signed an endorsement deal with motorola, her first worldwide sponsorship, says max eisenbud, who represents the tennis star for cleveland-based talent agency IMG. "They've been working with her on the designs, using her to figure out what's cool," says eisenbud, who declined to disclose financial details. "She helped create the buzz around the razr, since she was one of the only people in the world to have it before it was out."
How do such opportunities come? Not for sharapova I mean. Had mindyuk been standing near her, surrounded by the congratulating crowd or was mindyuk observing her at a distance, noting every grimace and how sharapova had 'hung up' so soon? In a flash, I guess it was the exact timing and the observant someone who had scooped it up carefully with both palms before it trickles away.
I met L at the airport this morning before he set off for taiwan again, god knows when I'll see him again - next year or maybe earlier if I choose to visit him sometime after my graduation. That we'll see, since each is as likely as the other. He too spoke of opportunities, and how I should grab them too. We ended up buying take-aways because I arrived too late for our planned lunch and had some fun talking to the subway boy who was pretty much inquisitive about who we were. Certainly I wish I could say I'm going somewhere too, like L, not having to take the public bus back into the same old life.
Stronger signals at motorola by Jason kelly
Frost says Jobs has told him motorola should take a cue from ads that use "Hello, Moto" as a tag line and shortern the company's name. While a switch to moto isn't likely, frost says, motorola is approaching marketing more aggressively. He points to a deal with tennis star maria shrapova. In June, motorola marketing manager Oksana mindyuk watched as Sharapova upset serena williams to win the women's tennis championship at wimbledon, england. After the victory, sharapova tried and failed to call her mother in the U.S. on her cell phone, which was from a motorola rival. Within hours, mindyuk had arranged for a courier to send three motorola models to sharapova in the london suburb.
In august, sharapova signed an endorsement deal with motorola, her first worldwide sponsorship, says max eisenbud, who represents the tennis star for cleveland-based talent agency IMG. "They've been working with her on the designs, using her to figure out what's cool," says eisenbud, who declined to disclose financial details. "She helped create the buzz around the razr, since she was one of the only people in the world to have it before it was out."
How do such opportunities come? Not for sharapova I mean. Had mindyuk been standing near her, surrounded by the congratulating crowd or was mindyuk observing her at a distance, noting every grimace and how sharapova had 'hung up' so soon? In a flash, I guess it was the exact timing and the observant someone who had scooped it up carefully with both palms before it trickles away.
I met L at the airport this morning before he set off for taiwan again, god knows when I'll see him again - next year or maybe earlier if I choose to visit him sometime after my graduation. That we'll see, since each is as likely as the other. He too spoke of opportunities, and how I should grab them too. We ended up buying take-aways because I arrived too late for our planned lunch and had some fun talking to the subway boy who was pretty much inquisitive about who we were. Certainly I wish I could say I'm going somewhere too, like L, not having to take the public bus back into the same old life.
